Save Our Bones Bulletin: Kellogg’s Major Announcement, Shocking Link Between Cow’s Milk And Breast Cancer, New “Exercise Pill”, And More!
It’s certainly been an eventful past few weeks in the world of bone health. Let’s take a look at some of the major headlines in this month’s bulletin.
We begin this week’s Bulletin with exciting news about Kellogg’s. Thankfully, this seems to be an emerging trend…
1. Kellogg’s To Drop Artificial Ingredients By 2018
Colorful, sugary cereal favorites like Fruit Loops and Applejacks are about to get a makeover. Following in the footsteps of companies like General Mills, and a steep decline in sales over the last year, Kellogg’s is going to heed consumer demand and cut back on sugar, artificial flavors, preservatives, and artificial colors.
“Amid declining sales and growing customer concern over processed foods, Kellogg’s has announced it will eliminate artificial ingredients from its products within the next three years.
Paul Norman, the president of Kellogg North America, announced the company’s decision on Tuesday during a call with investors.
‘We have been working to remove artificial colors and flavors across Kellogg’s branded cereals and a variety of Kellogg’s branded snack bars as well as Eggo frozen foods,’ Norman said in a transcript released from the call. ‘Our goal is to complete this transition by the end of 2018.’”1
While this is a step in the right direction, let’s remember that Kellogg’s cereals are still made with GMO ingredients. The company is now under pressure to also remove GMOs from its products, which ironically, are GMO-free overseas, in countries where labeling is required.
The group GMO Free USA is calling for a boycott of Kellogg’s products:
“Part of GMO Free USA’s mission is to foster consumer rejection of GMOs until they are proven safe. Because it is difficult to rally the nation to boycott ALL GMO foods, we’ve chosen to use strategically targeted boycotts to change our broken food system. As it has happened in other countries, when one Big Food company is forced to remove GMOs, their competitors are at a disadvantage and soon follow. Kellogg’s was chosen as our first boycott for many reasons: As an American icon since 1906, Kellogg’s must step up and be a leader among Big Food companies.”2
There’s no question that GMO-containing cereal sales are declining, but that’s not surprising. More and more people are getting informed, and the more they learn about the toxic effects of artificial ingredients, the more they are seeking out natural choices.
This is an excellent example of how knowledge is power…power to bring change for the better.
2. Cancer-Causing Virus Found In Milk Of 100% Large-Scale Dairy Herds
Believe it or not, there’s more bad news for the dairy industry.The bovine leukemia virus, or BLV, is found in the vast majority of US dairy cattle, and it has now been linked to breast cancer in humans.
The USDA reports that:
“BLV is ever-present in the US dairy supply, with 38% of beef herds, 84% of small-scale dairy herds, and 100% of large-scale dairy operations testing positive for BLV.”3
“According to new research from the University of California–Berkeley, a common cancer-causing virus in cows (bovine leukemia virus, or BLV) appears to be linked with human breast cancer. …
The study, published in the journal PLOS ONE, tested breast tissue samples from 239 donors—both with and without breast cancer. DNA from BLV—found in mammary and blood cells in cattle—was found in 59% of cancerous breast tissue samples and 29% of normal breast tissue samples, suggesting that the presence of BLV in breast tissue is ‘strongly associated’ with breast cancer.”3
The article goes on to note that pasteurization should kill the virus, making raw milk a more significant source of BLV than store-bought milk (which has its own cancerous components, such as growth factors rBGH and IGF-1). And scientists are quick to point out that there is not yet any evidence that BLV directly causes changes in breast tissue. But with growing breast cancer rates, and given the other hormones and toxic components of milk, this is all the more reason to avoid it.
3. Scientists Announce “Exercise Pill”
Australian researchers studied the molecular changes that occur in the body as a result of exercise (more on that later), and have sought to develop a pill to mimic these changes.
“Australian experts have carried out ‘breakthrough’ research which they say could pave the way for drugs to mimic the benefits of exercise in the body to be created.
They found exercise induces 1,000 molecular changes in the body, and created the world’s first ‘blueprint’ of these. …
Using an analytical chemistry technique known as mass spectrometry, they studied a process called protein phosphorylation.
Protein phosphorylation is the attachment of a phosphate group to a protein.
The new phosphorus group alters the role of the protein: it can activate, deactivate, or cause a change in its function, allowing cells to regulate biological processes. …
The exercise blueprint shows that any drug aiming to mimic physical activity will need to target multiple molecules and even pathways in the body. …
‘This is a major breakthrough, as it allows scientists to use this information to design a drug that mimics the true beneficial changes caused by exercise.’”4
While this new drug is supposed to be a treatment for those whose health conditions make exercise difficult or impossible, the concern is that Big Pharma will want to widen their customer base and convince doctors to prescribe it to those who don’t need it. (Just as they did with osteoporosis drugs, even down to fabricating “osteopenia” as a precursor to osteoporosis that can be “cured” with osteoporosis drugs.)
Given the extensive data showing the benefits of exercise on bone health, it would not surprise me at all if Big Pharma jumped on the bandwagon and began to promote this “exercise pill” as a new bone-building drug.
And even if this new drug did work and had no side effects (which is impossible), it could never provide all the other benefits of exercise that go well beyond just building muscle and bone. From cardiovascular health to improved mood, exercise cannot be replaced with a synthetic chemical, no matter how scientists try to artificially replicate the effects of exercise in the body.
And this brings us to an exciting new discovery…
New Research Reveals How A Muscle Protein Builds Bone In Response To Exercise
Savers know that per Wolff’s Law, the pressure of gravity and muscle on bone, as in weight-bearing exercise, increases bone density through stimulation of new bone synthesis by osteoblasts. An intriguing just-published study in the Proceedings of the National Academy of Sciences sheds light on how this occurs.
Scientists identified a particular molecule that your muscles produce when you exercise. This molecule, known as irisin, is a myosin protein that connects muscle and bone during exercise. Irisin communicates between muscle and bone, and it’s released specifically in response to exercise.
When irisin was injected into mice, it increased the strength and mass of their bones – particularly cortical bone, which makes up about 80 percent of your bones’ weight.
According to one of the study authors, Mone Zaidi, MD, PhD, this study:
“…establishes for the first time a molecule released from muscle during exercise that can act directly on long bones to increase their strength. These are the bones utilized during exercise, and also the ones most likely to break.”5
This is great news for Savers! Exercise is an important component of the Osteoporosis Reversal Program, and it’s why the Densercise™ Epidensity Training System was developed to be used in conjunction with it.
Take Exercising For Your Bones to the Next Level!
Learn the 52 exercise moves that jumpstart bone-building – all backed by the latest in epigenetics research.
Please feel free to share your thoughts about today’s Bulletin by posting a comment below.
Till next time,
1 “Kellogg’s to dump artificial ingredients from cereal by 2018.” August 5, 2015. Fox News. Web. http://www.foxnews.com/leisure/2015/08/05/kelloggs-to-dump-artificial-ingredients-from-cereal-by-2018/?intcmp=hphz03
2 “Why are we Boycotting Kellogg’s?” Gmo Free USA. Web. http://www.gmofreeusa.org/take-action/boycott-kelloggs-campaign/boycotts-kelloggs-consumers/
3 Brenza, Amber. “Could A Cow Virus Be Causing Human Breast Cancer?” Prevention. September 23, 2015. Web. http://www.prevention.com/health/virus-potential-cause-breast-cancer
4 Davies, Madlen. “How ‘exercise in a bottle’ may soon be a reality: Scientists map 1,000 changes that physical activity causes in the body to create drugs that have the same effects.” DailyMail.com. Web. http://www.dailymail.co.uk/health/article-3257551/How-exercise-bottle-soon-reality-Scientists-map-1-000-changes-physical-activity-causes-body-create-drugs-effects.html
5 Colaianni, Graziana, et al. “The myokine irisin increases cortical bone mass.” PNAS, September 2015 Doi: 10.1073/pnas.1516622112. Web. http://www.sciencedaily.com/releases/2015/09/150914215608.htm