Save Our Bones Bulletin: Kellogg’s Major Announcement, Shocking Link Between Cow’s Milk And Breast Cancer, New “Exercise Pill”, And More! - Save Our Bones

It’s certainly been an eventful past few weeks in the world of bone health. Let's take a look at some of the major headlines in this month’s bulletin.

We begin this week’s Bulletin with exciting news about Kellogg’s. Thankfully, this seems to be an emerging trend…

1. Kellogg’s To Drop Artificial Ingredients By 2018

Colorful, sugary cereal favorites like Fruit Loops and Applejacks are about to get a makeover. Following in the footsteps of companies like General Mills, and a steep decline in sales over the last year, Kellogg’s is going to heed consumer demand and cut back on sugar, artificial flavors, preservatives, and artificial colors.

Relevant Excerpt:

“Amid declining sales and growing customer concern over processed foods, Kellogg’s has announced it will eliminate artificial ingredients from its products within the next three years.

Paul Norman, the president of Kellogg North America, announced the company's decision on Tuesday during a call with investors.
‘We have been working to remove artificial colors and flavors across Kellogg's branded cereals and a variety of Kellogg's branded snack bars as well as Eggo frozen foods,’ Norman said in a transcript released from the call. ‘Our goal is to complete this transition by the end of 2018.’”1

While this is a step in the right direction, let’s remember that Kellogg’s cereals are still made with GMO ingredients. The company is now under pressure to also remove GMOs from its products, which ironically, are GMO-free overseas, in countries where labeling is required.

The group GMO Free USA is calling for a boycott of Kellogg’s products:

“Part of GMO Free USA’s mission is to foster consumer rejection of GMOs until they are proven safe. Because it is difficult to rally the nation to boycott ALL GMO foods, we’ve chosen to use strategically targeted boycotts to change our broken food system. As it has happened in other countries, when one Big Food company is forced to remove GMOs, their competitors are at a disadvantage and soon follow. Kellogg’s was chosen as our first boycott for many reasons: As an American icon since 1906, Kellogg’s must step up and be a leader among Big Food companies.”2

There’s no question that GMO-containing cereal sales are declining, but that’s not surprising. More and more people are getting informed, and the more they learn about the toxic effects of artificial ingredients, the more they are seeking out natural choices.

This is an excellent example of how knowledge is power…power to bring change for the better.

2. Cancer-Causing Virus Found In Milk Of 100% Large-Scale Dairy Herds

Believe it or not, there’s more bad news for the dairy industry.The bovine leukemia virus, or BLV, is found in the vast majority of US dairy cattle, and it has now been linked to breast cancer in humans.

The USDA reports that:

“BLV is ever-present in the US dairy supply, with 38% of beef herds, 84% of small-scale dairy herds, and 100% of large-scale dairy operations testing positive for BLV.”3

Relevant Excerpt:

“According to new research from the University of California–Berkeley, a common cancer-causing virus in cows (bovine leukemia virus, or BLV) appears to be linked with human breast cancer. …

The study, published in the journal PLOS ONE, tested breast tissue samples from 239 donors—both with and without breast cancer. DNA from BLV—found in mammary and blood cells in cattle—was found in 59% of cancerous breast tissue samples and 29% of normal breast tissue samples, suggesting that the presence of BLV in breast tissue is ‘strongly associated’ with breast cancer.”3

The article goes on to note that pasteurization should kill the virus, making raw milk a more significant source of BLV than store-bought milk (which has its own cancerous components, such as growth factors rBGH and IGF-1). And scientists are quick to point out that there is not yet any evidence that BLV directly causes changes in breast tissue. But with growing breast cancer rates, and given the other hormones and toxic components of milk, this is all the more reason to avoid it.

3. Scientists Announce “Exercise Pill”

Australian researchers studied the molecular changes that occur in the body as a result of exercise (more on that later), and have sought to develop a pill to mimic these changes.

Relevant Excerpt:

“Australian experts have carried out ‘breakthrough’ research which they say could pave the way for drugs to mimic the benefits of exercise in the body to be created.

They found exercise induces 1,000 molecular changes in the body, and created the world’s first ‘blueprint’ of these. …

Using an analytical chemistry technique known as mass spectrometry, they studied a process called protein phosphorylation.
Protein phosphorylation is the attachment of a phosphate group to a protein. 

The new phosphorus group alters the role of the protein: it can activate, deactivate, or cause a change in its function, allowing cells to regulate biological processes. …

The exercise blueprint shows that any drug aiming to mimic physical activity will need to target multiple molecules and even pathways in the body. …

‘This is a major breakthrough, as it allows scientists to use this information to design a drug that mimics the true beneficial changes caused by exercise.’”4

While this new drug is supposed to be a treatment for those whose health conditions make exercise difficult or impossible, the concern is that Big Pharma will want to widen their customer base and convince doctors to prescribe it to those who don’t need it. (Just as they did with osteoporosis drugs, even down to fabricating “osteopenia” as a precursor to osteoporosis that can be “cured” with osteoporosis drugs.)

Given the extensive data showing the benefits of exercise on bone health, it would not surprise me at all if Big Pharma jumped on the bandwagon and began to promote this “exercise pill” as a new bone-building drug.

And even if this new drug did work and had no side effects (which is impossible), it could never provide all the other benefits of exercise that go well beyond just building muscle and bone. From cardiovascular health to improved mood, exercise cannot be replaced with a synthetic chemical, no matter how scientists try to artificially replicate the effects of exercise in the body.
And this brings us to an exciting new discovery…

New Research Reveals How A Muscle Protein Builds Bone In Response To Exercise

Savers know that per Wolff’s Law, the pressure of gravity and muscle on bone, as in weight-bearing exercise, increases bone density through stimulation of new bone synthesis by osteoblasts. An intriguing just-published study in the Proceedings of the National Academy of Sciences sheds light on how this occurs.

Scientists identified a particular molecule that your muscles produce when you exercise. This molecule, known as irisin, is a myosin protein that connects muscle and bone during exercise. Irisin communicates between muscle and bone, and it’s released specifically in response to exercise.

When irisin was injected into mice, it increased the strength and mass of their bones – particularly cortical bone, which makes up about 80 percent of your bones’ weight.

According to one of the study authors, Mone Zaidi, MD, PhD, this study:

“…establishes for the first time a molecule released from muscle during exercise that can act directly on long bones to increase their strength. These are the bones utilized during exercise, and also the ones most likely to break.”5

This is great news for Savers! Exercise is an important component of the Osteoporosis Reversal Program, and it’s why the Densercise™ Epidensity Training System was developed to be used in conjunction with it.

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With Densercise™, you’re working with your body to naturally produce irisin as you exercise, building your bones from the molecular level up.

Please feel free to share your thoughts about today’s Bulletin by posting a comment below.

Till next time,


1 “Kellogg’s to dump artificial ingredients from cereal by 2018.” August 5, 2015. Fox News. Web.

2 “Why are we Boycotting Kellogg’s?” Gmo Free USA. Web.

3 Brenza, Amber. “Could A Cow Virus Be Causing Human Breast Cancer?” Prevention. September 23, 2015. Web.

4 Davies, Madlen. “How ‘exercise in a bottle’ may soon be a reality: Scientists map 1,000 changes that physical activity causes in the body to create drugs that have the same effects.” Web.

5 Colaianni, Graziana, et al. “The myokine irisin increases cortical bone mass.” PNAS, September 2015 Doi: 10.1073/pnas.1516622112. Web.

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Comments on this article are closed.

  1. wanda rasor

    Is unsweetened almond milk by silk good for you?

    • Vivian Goldschmidt, MA

      Unsweetened almond milk is a great alternative to cow’s milk, Wanda. The brand is your choice, but look for the fewest number of ingredients on the carton, or make your own. 🙂

  2. ann

    Brenza, Amber. “Could A Cow Virus Be Causing Human Breast Cancer is a good first study to introduce the question. but read again and see the issue is not just milk but also the meat because the virus is also in the blood. I hope the question of the infection of organic cattle is addressed as it would give people a safe choice. Parents deserve a safe way to save their children from a life time of exposure!

  3. Janet, NC

    Hallelujah! Thank you for the good news Vivian. I used to love, love love Kellogg corn flakes and special k. For years I have given them up mostly because of the high fructose corn syrup.

    • Vivian Goldschmidt, MA

      Good for you for being aware of what’s in your cereal, Janet – not everyone reads ingredients! Hopefully, you can find healthier versions of the cereals you love as the cereal companies make adjustments according to consumer demand.

  4. shula

    There are valuable news, thanks for updating us.

  5. Jan S

    Dear Viv- What about organic milk, half & half, yogurts, and cheese. Thank you.

  6. Terri

    Here in Canada, the dairy industry is not allowed to use the bovine hormones; however, it seems we’ll be imported more US dairy products since the signing of the TPP, so it will be up to the consumer to research if the Canadian farmers join with American practices to up their milk production.

  7. Judy

    I’m also interested in if yogurt is good for you since I eat it just about every day. Is Greek or non-fat better or not?
    Also I had ordered Bone-Appettit, the cookbook and dencersize and haven’t received them? Not sure what happened??

    • Customer Support

      Judy, please check your inbox for an e-mail from Customer Support, where these issues are typically handled. 🙂

  8. Susan

    What does the food industry have to do to prove GMOs are safe? No one ever explains that actually.

  9. Linda Mannering

    Dear Vivian,

    The findings about BLV are so critical, but what about processed diary such as yogurt, cheeses, etc. Is there evidence that other sources of diary products may also be affected such as goat’s milk?

  10. Lillian

    Hi Vivian so should we also stay clear of organic natural yoghurt to be safe.

    • Vivian Goldschmidt, MA

      Plain, organic yogurt is alkalizing and bone-healthy, Lillian. Although it’s made from cow’s milk, the fermentation process changes its composition and infuses it with healthful probiotics that are good for your bones.

    • Abi Oses

      I’d like to know that too

  11. Pamela Ward

    An excellent article Vivian I hope Kellogg’s do the same here in the U.K. Fortunately GMO foods are not allowed here which is a good thing but they need to get rid of all the other bad chemicals though I don’t eat the cereals myself

    • Vivian Goldschmidt, MA

      Thank you, Pamela! The UK has been a leader in refusing GMOs. I hope more nations and governments follow suit!

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